The Display Rules option is very important part of the creation of the popup, as it helps to show the popup on the website, you will need to select the right rule for you. It is available in the free/core version of the plugin.

With Is/Is Not values you can decide whether you wish to allow/disallow popup showing for the option.

Here is the part where you can find it:


These are all the possible options setting a display rule:

Everywhere: This way the popup will show the popup sitewide

Post
All posts: - By selecting this the popup will open on all posts
Selected posts: - You can select the specific posts for the popups
Post type: - Here you can select the custom post types that you wish the popup to be shown
Post category: - This is a good tool if you have any post categories so that the popup will opened according to the created post category. For instance, news, products and etc.

Page
All pages: - By selecting this the popup will open on all pages
Selected pages: - You can select the specific pages for the popups
Page type: - Here you can select the predefined pages. For instance, home page, Terms, Search pages and etc.
Page template: - This option gives an opportunity to select the page templates that you have already created

Tags
All tags: - If you have grouped pages/posts with tags in the website you can add this option so that the popup will be opened on the pages that have tags
Selected tags: - Here you can select the specific tags that you wish so that the popup will be shown there

Note 1: if the rule(s) are only selected "Is not", and the popup is not showing at all, please try to add the Everywhere with "Is" option too so that it will work.
Note 2: you can add as many rules as you wish and they will work simultaneously.

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