Advanced Targeting is a great tool to target your Popup audience corresponding to:
User Status
Role
Device(s)
Referral URL('s)
After X pages visit
Cookie Detection

The extension is paid which is included in the bundles or you can purchase it as a single extension from here.
The feature is available in the Conditions section under the popup options.
With Is/Is Not "Roles" you can decide whether you wish to allow/disallow popup showing for the selected Conditions.

Let's go with all the conditions that are available with the extension.

User Status:
You can decide whether you wish to allow/disallow the popup showing for the logged in users.



Role:
It is up to you to show/not show the depending for the user role (administrator, customer, editor, author and etc.).



Device(s):
With this feature you can add the desired devices (Desktop, Tablet, Mobile and Bots) with which you want/do not want the popup to appear when opening the website via those.



Referral URL('s):
When a user comes from a specific URL and you know the source you can add it in the options so that he/she will see the popup.
For instance, if you have an advertisement in Facebook, and the user clicks on the link and redirects to your website, Facebook will be the "Referral URL".
You will see 4 different Rules: Starts with, Contains, Doesn't contain, Equals.



After X pages visit:
You can set a number of pages after which you wish the popup open/do not open for the visitors.



Cookie Detection:
With this feature, you can add a cookie name by which you can display/not display the popup on the site.
You will see 4 different Rules: Starts with, Contains, Doesn't contain, Equals.



Note that all the Conditions can be set simultaneously.
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